There are those who swear by their large lists.
Then there are those with small lists that amount to no more than a few hundred.
Yet the smaller list might easily make its owner a fortune.

Here’s why.
The point of building email lists is not to collect email addresses.

The idea is to have a group of prospects to market and sell your products to.
You want to be able to tap this group of customers and prospects
whenever you have a new product.